Session 4: Testing Makes Perfect - How to Optimize Your Campaign through A/B Testing

During the 2015 election, the NDP Digital team ran hundreds of A/B tests on emails and landing pages to optimize their fundraising and mobilization programs. Michael Roy, the NDP’s Digital Director during the election, will talk about what they learned from their testing and optimization program, and show you how your next campaign can use A/B testing and optimization tactics to help achieve your goals.

Presenter: Michael Roy, Point Blank Creative

April 23, 2016 at 11am - 12pm
Museum of Vancouver

Will you come?